Once you have set up your initial site for your Amazon affiliate program it is good to write a few posts every now and then.
On Page SEO for your Amazon Affiliate site
These posts should be targeted towards your products and use the appropriate keywords. A great tool to do this in Wordpress is called SEOPressor.
It will tell you how many times you have used the keyword in your post and make some recommendations as to tags and images. This will direct more traffic to your Amazon
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