PPC Aadvertising: How to make your business "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

ท Pay per placement
ท Pay per performance
ท Pay per ranking
ท Pay per position
ท Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

ท Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

ท Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

ท Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

ท Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

ท Discount offers
ท Testimonials
ท Celebrity/famous endorsers
ท Money-back guarantees
ท Free trials or sample offers
ท Freebies
ท Reverse psychology
ท Major benefits ("Lose weight")
ท Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

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Choosing the perfect real estate agent shouldn’t be as hard as choosing the perfect house!

When you come to the decision of choosing a real estate agent there are questions, which need answers. All agents work differently, finding the one that works best for your needs may be tricky. Some easy questions and information can come in handy. Think of agents as salespeople. They want to sell you a house. As buying a car there are certain aspects you need to inquire about.

With all things in life, personas are very important. Be sure not to clash with the agent you would like. You will need to converse with this person everyday until the deal goes through. Make certain this person is someone who you would like to talk with each day. You should be able to tell within the initial five minutes of conversation whether this is the agent for you. Choose an agent that is willing to work for and understand the desires of your whole family. When you have decided on the neighborhoods you’d like to live in, attempt to find an agent who works or lives in the desired area. This agent will be more in touch with the surroundings and can best explain the benefits of the area to you. Explain to your agent what you are looking for in a home. Listen carefully to what the agent has to say. Do you believe what they are saying?

Before making a decision on which real estate agent to turn to, check out a few.

Positively verify they have all the licenses they need. Take time to confirm which licenses they have and if they need to continue their education. Someone who keeps up on their school for the job they have chosen shows they are committed to their job. Ask for references; look for people who have dealt with this person on occasion. Follow up with positive and negative feedback from different sources. Once you decide on a few different real estate agents you feel will best help you, the major questions come into play.

When asking questions get a straight answer. If they give you the run around about one of more replies then the real estate agent is not being truthful. Ask which way they prefer to communicate. Do they have a full set up including a personal line, pager, cell phone, and computer with email? Is there an internet site available to view prospective homes? Do they do business with the buyer or seller most often? Which home investigators, insurance or lenders do they have available? What is their policy in protecting their client’s best interest?

When the correct agent answers all the above questions plus others you have in mind appropriately consider how they treated you during this process. Did they return every phone call and message you left? Are they knowledgeable about the neighborhoods, schools and commuting? Did they try to obtain your business? Is the agent bending over backwards to search for a home quickly and painlessly?

There are key points to remember with finding an agent that suites your time and money. The real estate agent should be a full time agent. There are so many that are just part time hobbyists. Wouldn’t you rather have an agent searching for that ideal home on a full time basis? Only select a part time agent if you are not in a hurry to find a home If you have an uncertainty about anything they mention to you or do not know what something means, inquire about it. It is best to take a list of written questions so that you don’t get side tracked. Express every possible request you have for the home. If something is not what you ask for refuse it. Tell them again exactly what you have already stated to that agent. The agent who has the highest reputation for selling homes would be an ideal candidate. Open houses are another way to find an agent, however be wary of this process. Agents frequent open houses often looking for clients.

When picking out a real estate agent, guidelines need to be followed in order to get the best representation possible. Some will work with you and some against. Inquiring about significant points will help you determine which real estate agent will be ideal. Remember not to sign anything without first being willing to commit 100 percent. You want the procedure to be as quick and painless as possible. Enjoy buying a house and leave the worry and stress of finding that home, to the agent.


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Making Money with Articles: What Kind of Experience Do I Need?

When you are trying to make money with articles, the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go. That being said, there are some skills that you will need to teach yourself or pick up along the way to make your sites successful. You can’t go in not knowing anything, not learning anything, and still expect to make a good income (or any income at all).

First, you will need to know how to pick out the correct articles to make your sites successful. There are many types of content, from free content to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end).

Second, you will need to know how to choose keywords that can help you get a good amount of traffic, without being too competitive to get on the first or second page. If you choose highly competitive keywords that are used by large, mammoth website, you are likely to never get up to those much needed first two pages.

Third, you will need to know how to optimize your websites for various search engines. Search engine optimization skills will allow you to get high rankings for your chosen niche keywords, which will help to get visitors and make profit.

Fourth, if you opt for a large website that you will focus most of your internet marketing career on, you will also need to know how to market your website to your intended audience through paid banner ads and text links. If you prefer very small 2-5 page niche sites, then promoting all of them this way will not be cost effective and will eat up more profits than it is worth.

If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website, then you will eventually become an expert. Since you can learn the ropes first hand on your own, the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an internet marketing e-book or two) and make sure that you have the funds available to start a small site.


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How To Trade Forex Successfully: Forex Trading Risk Management

Trading the Markets

Trading the markets for speculation purposes is a challenging task that numerous amounts of people have embarked on. Do you know anyone who successfully makes money trading? The answer is most likely no. If you do I recommend you become as friendly as possible with the person and learn everything you can from him, unless he is charging for his services. That usually means he is not a successful trader.

With the type of leverage that is offered in the futures, options and forex markets, I personally find it hard to believe that anyone who has a successful system that is right for them will be too eager to teach it. Why should they teach if they can be trading the daylights out of it and be making millions with the 400:1 leverage that some forex platforms offer.

On the other hand numerous people have made millions trading. Look at the list of CTA’s on IASG.com, look at John W. Henry, Max Ansbacher, Warren Buffet, Peter Lynch and all the Market Wizards. I recommend reading the market wizards book for some inspiration.

The problem is that most traders go into trading with the wrong attitude. Have you ever heard this phrase “I am tired of working I need to trade to get rich.” It takes 7 years to complete medical school and there is no green arrow red arrow system for performing heart surgery. Trading will pay you much more than doctors make so you should expect to have to do more work than doctors do for a longer period of time to get wealthy and become a market wizard. While you start and practice it is imperative that you do so at a low cost, meaning you don’t blow out your account on bad trades due to poor risk management.

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You’re not too old To Kick the Habit

Do wish you could stop smoking, but think you're just too old to kick the habit? Research has proven time and time again that you are never too old to stop smoking. As soon as you rub out your last cigarette, you will begin to experience the health and lifestyle benefits of living without smoking. Here are eight things you should know if you think you might be too old to kick the habit.

1) If you think it's too late to make a difference, think again. You can always improve your health, and one of the best ways to do that is to stop smoking. Even if you have been smoking for 50 or more years, the effect of quitting can be noted right away. Just 20 minutes after your last cigarette, your body will demonstrate a marked improvement. Your blood pressure and pulse will decrease closer to their normal range. Eight hours after your last cigarette, the nicotine and carbon monoxide in your bloodstream will be cut in half!

2) You will breathe better if you quit smoking. Is anyone ever too old to breathe better? If you enjoy laughing and singing (and who doesn't?), you can bet that you will once again be able to give a big belly laugh and sing at the top of your lungs once your lungs have been cleared of the mucous and debris left behind by years of smoking. If you are prone to coughs, wheezing, and snoring, stopping smoking will help alleviate these conditions significantly.

3) You will have more energy. Smoking robs your body of breath and life, leaving you feeling sluggish and tired. If you quit smoking, you will have the strength to do the physical activities you want to do, without the strain imposed by smoking.

4) Your risk of getting a heart attack is drastically reduced. Nicotine steals the oxygen from your bloodstream, forcing your heart to work harder. As you age, your risk of getting a heart attack increases. If you don't want to become part of the statistics, you should seriously consider kicking your smoking habit.

5) You are better prepared to quit. If you have been a lifelong smoker, you probably already have experience with trying to quit. Rather than seeing past experiences as a failure, consider past attempts a learning experience. Why do you think you weren't able to stop smoking? Make a list of the things that hindered your attempt to stop smoking, and the things you think were most helpful. Make a list of the things you would do if you were trying to quit smoking again. Seek out your physician's advice on this matter. New products are fast becoming available that can help even the most hardened smoker's quit successfully.

6) Your health insurance premiums may go down if you quit smoking. With health care at an all time high, being a smoker can get quite expensive if you're shopping for a good insurance policy. Imagine the money you will save, and the better coverage you will receive, if you quit smoking.

7) Make a list of how your life would improve if you quit smoking. One of the best ways to get truly motivated is to become conscious of the ways smoking affects all aspects of your life. Make a Pro's and Con's list. What do you get out of smoking, if anything? What are the things that most bother you about being a smoker? Everybody knows that smoking is harmful on your health and on your wallet. Try to find your own personal reasons and motivations to quit. Are you embarrassed by the smell? Do you fear a heart attack? Do you worry about the effects of second hand smoke on your loved ones? Write all the things that most bother you about being a smoker, and place them in a prominent location where you can see them when the urge to light up strikes.

8) You will feel a sense of pride in quitting. What could be more meritorious than a person who has smoked for most of their life, then quits? Everyone loves hearing about such success stories. Knowing you quit after so many years will provide you with a great source of pride and strength. You may even inspire other lifelong smokers!

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