35 Professional Action Scripts and Detailed Video Training With Our In House Graphic Expert
People want to have a physical image of the digital product that they are purchasing in their head to make it “real”.
That’s right, even though the product is digital and downloaded to their computer they need convincing of the tangible nature of the product.
For example, if you are selling an eBook, you will close tons more sales if you plant an image of a “book” in the mind of your potential customer.
That simple image gives them a visual representation which also adds more value to the product making it easier to purchase.
You have to remember that everyone’s minds revolve around what they can “imagine” so imagining it for them by having a pretty graphic or graphics on your website is essential.
By eliminating the need for the potential customer to try and picture what it is that they are buying, you eliminate that road block and will bring in many more sales.
