From Mashable
One of the biggest decisions for mobile marketers this year is whether they should build a mobile site or app — or both. And for advertisers, the question is whether to advertise on mobile sites, apps, or both.
But there is a bigger question here on where mobile is going. With Google betting on mobile web and search as the future, and Apple taking the app route, it is still not clear which platform consumers will prefer in coming years. Because of this fragmented mobile
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