The most important part of the process is the offer.
When a client scans your code it is important that you send them to a mobile friendly url for offers or content.
In our research I don't know how many times we were redirected to a standard site that was almost impossible to read on a smart phone let alone a mobile phone.
Your Website
In todays technology it is fairly simple and economical to have both a well performing website and a mobile friendly site.
Third Party
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