Last year, Mercedes Fashion Week took a bold step away from tradition.
A step toward the future of mobile with the introduction of a 2D barcode scan check-in process executed by Control Group. This move eliminated the cumbersome process of paper invitations and guest list check-in that had long help up lines at this coveted event. Not long after, we saw EventBrite launch an iPhone app allowing its customers access to this 2D barcode technology for their own events. A new app from Ticketleap
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